Super Bowl Restaurant Marketing
Turn the biggest game of the year into your biggest sales day. Complete marketing playbook for restaurants.
February (2nd Sunday)
Publish 2 months before
Super Bowl Sunday is one of the biggest food days of the year. Americans are projected to eat 1.48 billion chicken wings for Super Bowl LX (National Chicken Council), and total game day spending is expected to reach a record $20.2 billion (National Retail Federation). For restaurants, this represents a massive revenue opportunity—if you plan ahead. This guide covers everything you need to maximize your Super Bowl revenue: marketing strategies, menu optimization, online ordering setup, and operational preparation.
Super Bowl by the Numbers
1.48B
Wings Eaten (National Chicken Council, 2026)
$20.2B
Total Game Day Spending (NRF, 2026)
$94.77
Avg. Spend Per Person (NRF, 2026)
18.2M
Watching at a Bar or Restaurant (NRF, 2026)
Super Bowl Sunday is one of the largest food consumption days in America. Sources: National Retail Federation 2026 Super Bowl Spending Survey (total spending on food, drinks, apparel and decorations) and the National Chicken Council 2026 Chicken Wing Report.
Marketing Tips
Start Promoting 3-4 Weeks Early
Begin email and social campaigns in mid-January. Many customers plan their parties 2-3 weeks ahead and want catering options locked in early.
Create Game Day Bundles
Package popular items into party packs: wings + pizza + sides + drinks. Make ordering simple with pre-built packages for 4, 8, or 12 people.
Leverage Social Media Countdown
Post daily content leading up to the game: behind-the-scenes prep, menu reveals, countdown graphics, and team-themed specials.
Partner with Local Businesses
Cross-promote with beverage stores, sports bars showing the game, or local sports merchandise shops. Share each other's audiences.
Offer Early Bird Discounts
Encourage advance orders with 10-15% off catering orders placed a week before the game. Helps with planning and locks in revenue.
Promotion Ideas
Super Bowl Party Pack
Bundled meal for 8-10 people with wings, pizza, appetizers, and sides
50 wings + 2 large pizzas + loaded nachos + drinks = $99
Team Spirit Specials
Discounts based on which team scores or wins, or menu items named after teams
10% off if your team wins, free dessert for every touchdown
Halftime Rush Guarantee
Promise delivery before halftime or a discount on next order
Delivered by halftime or 20% off your next order
Wing Challenge
Competitive eating challenge or quantity discount on wings
Finish 50 wings in 30 minutes, meal is free
Family Watch Party Bundle
Kid-friendly option with varied menu items
Adult wings + kid's chicken tenders + sides + dessert
Online Ordering Tips
Set Up Pre-Orders
Enable advance ordering 2-3 weeks ahead. Let customers select pickup times to spread demand and ensure kitchen capacity.
Extend Delivery Zones
Consider temporarily expanding your delivery radius or partnering with additional drivers for game day demand.
Optimize for Mobile
Game day ordering happens on phones, mid-conversation, with the TV on. Make sure your ordering flow is fast and simple on mobile.
Add Catering Options
Create dedicated catering menu items with larger quantities, serving utensils, and setup instructions.
Implement Order Limits
Set maximum orders per time slot to avoid overwhelming your kitchen. Better to cap than disappoint with delays.
Preparation Timeline
4 weeks before
Finalize Super Bowl menu and party packages
Set up online ordering for catering
Create marketing graphics and email campaigns
Train staff on special menu items
2-3 weeks before
Launch email campaign to customer list
Start social media countdown
Reach out to local businesses for partnerships
Test online ordering flow for high volume
1 week before
Send reminder emails with deadline for pre-orders
Confirm staffing for game day
Stock inventory for expected demand
Set up delivery driver schedule
Game day
Start food prep early morning
Have all hands on deck for rush periods
Monitor online orders in real-time
Post live social media updates
Frequently Asked Questions
When should I start marketing for Super Bowl?
Begin 4 weeks before the game with early-bird specials, then ramp up 2 weeks before. Most customers finalize party plans 1-2 weeks ahead.
What are the most popular Super Bowl food orders?
Wings dominate—the National Chicken Council projects 1.48 billion eaten for Super Bowl LX—followed by pizza, nachos, sliders, and party platters. Offer variety packs for groups.
How do I handle the delivery rush on game day?
Limit orders per time slot, encourage pickup with discounts, extend delivery lead times, and have extra drivers scheduled.
Should I offer discounts on Super Bowl?
Focus on value bundles rather than deep discounts. Customers expect to spend more for parties. Early-bird discounts work well for advance orders.
Ready to Win Big This Super Bowl?
RestauNax helps you capture every game day order with online ordering, catering management, and automated marketing—all with zero commissions.